If you’re one of those people who doesn’t seem to have the best memory in the world; through no fault of your own, it can be difficult to remember birthdays, anniversaries and other significant events that require some form of gift giving. While you like to blame your foible on genetics, those people expecting a gift will blame it on your laziness, selfishness or lack of consideration. Before you do anything, you need to get on the phone with a reliable friend and family member and get them to reel off all of the birthdays you need to be remembering. Whack these in the calendar of your smartphone and set reminders with an adequate timescale in which to purchase a present.
This is half the battle. The fact that you are remembering these significant events is a good thing. Now you need to accompany your newfound consideration for others’ birthdays, christenings and bar mitzvahs with the ultimate gift. Don’t ever go generic – it looks lazy, and no one cares for a box of chocolates or flowers too much these days unless these are for your loved one on Valentine’s Day. That’s another date to put in the calendar!