Relationships are complicated. Think back on the relationships you’ve formed over the years. No matter if it’s a marriage or simply dating, or even a friendship, relationships take work.
I’ve been in a relationship for almost 15 years. When it first started it was wonderful. It was everything I could have ever imagined. It was the first thing I thought about in the morning and the last thing I thought about before falling asleep at night. We went everywhere and did everything together. We traveled the world learning about other cultures, went to sporting events rooting on our favorite teams, and lost ourselves in movies and TV programs galore. We were perfect together. But over time, this once beautiful relationship started to become increasingly complicated and felt as though we started to grow apart.
What was once simple and fun, has become dull and boring. All the new and exciting discoveries that once were, have seemingly disappeared, instead being replaced by feelings of distance, and at times feeling like we’re only together for financial reasons. I no longer feel loved or cared for, but rather I feel taken advantage of, even stuck like I’m in some sort of contract.
Well, enough is enough. I deserve to be happy. I deserve to feel as though I have some say or some choices in a relationship. And for that to happen I have to break free from this relationship. It will be hard at first, but I know the key to my happiness is to no longer be part of a relationship where I have not felt respected for a long time, and instead feel limited and ignored.
That’s why I’m leaving you,Cable TV:
We’ve been together for a long time, and had some great times together, but I am starting to feel this relationship no longer works. And before you ask, it’s not me, it’s totally you.
Over the years you’ve become a shell of what you once were. Sure, you offer a ton more channels than you did when we first met, but really, how many more reality shows do I need? How much more of the same tired programs am I supposed to watch? It’s getting old.
And let’s be honest, you’re not interested in me anymore,or even my happiness. You’re only about the money. Everyone knows the quality shows are on channels like HBO or Showtime now. So what do you do? You charge an arm and a leg to get those channels. You used to be the only game in town, and that’s why you could demand more money from me for your affection. Well guess what, those days are over.
You’re no longer the belle of the ball. Streaming and stand alone services have arrived at the party, and you know what, they look pretty cute to me.
I will always remember the fond times we had. Heck, we grew up together. You were always there for me, but we’ve both changed so much over the years, and in your case, not for the better.
Cable, in my opinion, has become an outdated model for family entertainment. What was once an exciting option (the only option I might add) has become over-saturated as the channel options have grown into the hundreds, and swelled even more with the arrival of HD channels. Programming has become dull and repetitive, and while this is not 100% the fault of the cable companies, they have seen how the public’s preference is shifting towards original content on the pay channels (i.e. HBO, Showtime, Cinemax, Starz etc.) and have continually increased their rates.
The same can be said for their package structure when you first sign up. Cable companies know now that most homes will require internet, and that people are more and more streaming their entertainment through the internet. Because of this, they force customers to bundle services together (i.e. phone, cable and internet), even if you don’t require services like the a land-line, or pay a higher price for less service. This way they can force you to get cable under the claim of saving money.
As new services arrive and evolve like Apple TV, Netflix original content, Hulu Plus, and the newest arrival in January of 2015 Sling TV, customers, especially of the Millennial generation are more and more making the decision to cut the cord and ditch cable altogether. Even channels such as HBO see how the tides are turning in what customers want, and that’s why they have announced they too will be launching their own stand alone streaming service (HBO NOW) that will no longer require customers to have a cable subscription.
Don’t believe me, just look at the numbers. In a recent poll done of 300 Millennial subscribers on the Field Agent app, the numbers tell the truth:
- 74% access TV content through subscription web-streaming services like Netflix.
- 99% of Millennials want to be able to pick the TV channels they subscribe to
- 39% of Millennials have completely quit paying for cable and satellite services (cord-cutters)
- 84% are cutting the cord because of the better value and lower cost
- 79% agree that “There is still a lot of content I would like to watch that is not easily available through streaming services and other non-traditional platforms.”
- 71% are likely to subscribe to Sling TV
Well cable companies, there are the numbers. People want choice. But more importantly, it looks like people no longer want to be stuck with you. That includes me.
Disclaimer: I am being compensated by Field Agent for this post. Regardless, all opinions are mine own. Field Agent was the first company to combine the power of crowdsourcing with mobile technology to deliver real-time information and insights.
Get your free whitepaper on the topic of cord-cutting by visiting this link (http://info.fieldagent.net/cord-cutting-download)